Many Carroll Gardens residents and business owners are campaigning passionately on both sides of the debate over the proposed Gowanus Canal Superfund Site. A group largely composed of businesses and developers called the Clean Gowanus Now! Coalition is collecting hundreds of postcards opposing Superfund designation to send to the Environmental Protection Agency. Meanwhile, the Friends and Residents of Greater Gowanus is distributing posters and buttons that read “Superfund Me!” and has launched a Youtube campaign to advocate for Superfund designation. Founder Linda Mariano argues that “the Gowanus Canal has already been stigmatized,” and that City officials “have no real plan.”